Marketing Services

The marketing division at Nelson Custom Publishing works closely with authors to put original texts before key prospects on a national level. If the contents of your manuscript match our current marketing campaigns, we can provide you with the following marketing services:

• Exposure to Nelson Education sales representatives - Nelson Education's team of Canadian sales professionals have the ability to market and promote your textbook to other faculty members across the country.  If applicable, your project may also be presented to our International Cengage Learning sales teams for potential sales in The United States, Asia, Australia, Europe and The Middle East.
• Catalog and brochure inclusion - Custom publications with broad appeal and strong sales potential are featured in marketing tools such as sales catalogs and product brochures.
• Co-marketing and packaging with other Cengage Learning products - For example, we may bundle your publication with a textbook from one of our sister companies, including Wadsworth Cengage Learning, South-Western Cengage Learning, and Course Technology Cengage Learning.
• Global exposure on the Web - Along with exposure on the Nelson Custom Publishing site, your book may be advertised for sale and promoted in various Cengage Learning online catalogs.
• Convention participation - Nelson Custom Publishing participates in many national and regional conventions. These conventions are the leading venues where your colleagues can see and adopt your product.

For more information about Nelson Custom Publishing's marketing services, please contact Jarrod Hann, your Custom Publishing Editor.